Canva
UX
When cancelling your premium Canva subscription, Canva utilizes a variety of techniques to try to stop you. For one, it introduces friction through the multiple cancellation screens and steps. Aside from the side-by-side image comparison that subtly reinforces Canva Pro’s value, it also provides targeted solutions based on your cancellation reason—whether it’s cost, lack of use, or technical issues. By offering alternatives like case studies for inspiration or direct support for troubleshooting, Canva taps into loss aversion, reminding users of what they’ll be giving up and making cancellation feel like a bigger decision.
Categories
Design
Key UI components/flows
Subscription cancellation
Design psychology used
Loss aversion
Friction
