Google Maps
UX
Google Maps allows users to customize their vehicle icon, adding a small but meaningful layer of personalization to the app. By letting users select a car model and color, the app taps into the IKEA effect, where people feel more invested in something they’ve had a hand in creating. Additionally, Google Maps offers the customization dynamically—when users choose the driving option—but also allows for it to be changed manually in settings.
Categories
Travel
Key UI components/flows
User selection
Design psychology used
IKEA Effect